People gravitate towards your intention as a teacher. Your intention shows up in your language, your teaching approach, and your over message. Something you put forth in the way you show up identifies with them and that is why they pick you over someone else. Your intention is unique and it also carries your expertise, your education, and your experience – all things that demand higher price points over time and cannot be replicated by someone else.
Your could-be and current clients want the benefits and features, but they really want you to the be the one to bring them to that place. Let’s face it – even if you are teaching to a very niched audience people have choices. They are still choosing to work with you and for one very main reason: they know and like you and trust that you are the best one for the job.
When you add together your intention and your uniqueness the sum is your IT Factor. This episode dives into what the IT Factor is and how to find and share yours with perspective clients.
The Short & Sweet:
1. Why your intention as a teacher matters and how to find yours.
2. Understanding the value of the qualities you bring to experiences with your students and clients.
3. How the IT Factor relates to making money and being impactful as a private yoga teacher.