They are familiar with you and your teaching, are interested in finding someone who has your skill set and troubleshooting eye, or have been referred to you or someone who works with private clients from someone they trust.

These individuals can be found:

  • In your group classes and series

  • Attending focused workshops and trainings on your specialty

  • Seeing other health care professionals in your area

  • In your inbox asking you questions

  • Lingering on your social media accounts

Although we now know where we can find individuals to engage in authentic conversations with, I’d like to address one more thing that comes up for many of us when we enter the zone of 1:1 conversations — confidence.

Conversing with people who you want to help and who you ultimately want to buy your services can feel vulnerable. And it can bring up all kinds of doubts, hesitations, and internal questions. The best way to combat our inner critic is to be clear about why we’re capable and uniquely equipped to help the person we are talking to. The following questions will help you establish your why, which in turn will create a foundational confidence level that will inform your one-on-one conversations and work.

  1. Get to the heart of what you do and who you help.

  2. What is your teaching legacy?

  3. Who can you help most?

  4. What do only you offer and how?

With these answers in mind, let’s discuss the puzzle pieces to people-guided conversions.

PRACTICE ONE: PEOPLE-GUIDED CONVERSATIONS

People-guided conversations start with the people in mind. There are four different types of conversations we can approach with those who are warmed up to our unique private yoga offerings.

TYPE 1: The Invitation

There are all kinds of buyers and reasons people don’t buy. It boils down to this: you haven’t conveyed the VALUE of this work enough for them to buy.

How then, can you focus on what is in it for the individual in front of you by offering them an invitation to work with you one-on-one?

The invitation should strive to follow these pointers:

  • Appeal to a problem

  • Reflect an answer to their unique situation

  • Be answer B while you are already working on answer A together

  • Be specific

  • Finish with the conversation in their court

Use with:

  • Students in your group classes and series

  • People who have attended workshops and trainings

  • Those who have inquired about your services

TYPE 2: The Coffeeshop Chat

Over the years I’ve found that an organic progression for many interested yoga students who are potential long-term private clients is a 1:1 coffee shop chat.

  1. Expressed interest – client expresses interest in 1:1 work

  2. Send application – send application to them to make sure they’re a good fit for private lessons (occasionally you may decide to skip this if they are a current student or past private client)

  3. Invite to Coffee shop Chat or give referral (schedule Coffee shop Chat session to go over application, logistics of packages, and identify/answer questions then move to step 4 or refer them to another professional)

  4. Book package or give referral

Coffeeshop Chats are another way of providing value to our future clients. They also allow for additional inquiry into their needs, a chance to discuss logistics, and a way to book them immediately based on your conversation and their objectives.

People desire connection especially through one-on-one conversations. Use the following 5 A’s when connecting with each potential client you encounter during coffee shop chats.

  • Activate – initiate conversation and be the driver but also a listener

  • Acknowledge – repeat their words and phrasing, state their intentions and goals, and acknowledge what they share with you

  • Appreciate – thank them for sharing with you and taking time to connect

  • Appeal – play into their reasons by delivering answers to their questions, being clear about how your work fits into their unique situation, and refer them on if it’s beyond your scope

  • Agenda – set forth an agenda during the conversation and following it; have a next step clearly outlined

Use with:

  • Students in your group classes and series

  • People who have attended workshops and trainings

  • Those who have inquired about your services

  • Other healthcare professionals in your area

TYPE 3: The Follow-up

Follow-up is the ultimate sales technique. The majority of people buy during some sort of follow-up. Follow-up can look like a second email, a coffee shop chat (see above!), a check-in conversation or a second, third, or fourth attempt at any of these examples.

But don’t let its importance make you nervous or worse, feel naggy – let it enlighten you to the importance of this type of conversation by focusing on adding value and being present to their needs. Initiate follow-up conversations regularly with these kinds of inquiries.

Use with:

  • Students in your group classes and series

  • People who have attended workshops and trainings

  • Those who have inquired about your services

  • Anyone who has inquired at any time or expressed any interest

  • Other healthcare professionals in your area

TYPE 4: The Straight Talker

When it comes to straight talk – it’s exactly that. Being direct, clear, and not padding the conversation. Being a straight shooter when it comes to sharing our life’s passion takes practice! Use these prompts to distill down the WHAT, so when the HOW comes up you can speak to it straight.

  • What you do without using words ‘yoga teacher’?

  • Who you help and what value does it have in their life?

  • What is your approach to this work?

  • How do you know if someone is the right fit for your sessions?

  • What logistic details can you share? Include price, package details, scheduling info.

Use with:

  • Those who have inquired about your services

  • Those lingering on your social media accounts

Whatever conversations you engage in, do not forget that understanding people’s motivation and investment level is the ultimate get paid love language. When we are doing highly personalized work as private yoga teachers it’s essential for us to understand the importance of person-to-person conversations. Conversations become more natural as we partake in them, so make connection a key and consistent practice.

PRACTICE TWO: FEEL-GOOD TRACKING


Finding a perfect-fit system that allows you to monitor money in, money out is essential in business AND in getting paid.

  1. Money In & Money Out

Tracking the income and expenses of your business may not feel like the sexiest get paid practice but it sends an important message to yourself and the universe about finances: you are serious about getting paid.

For more info about feel-good tracking head back to part 1 and view my suggested tools and programs.

    2.     Time Teaching & Businessing

Time is money, so it’s crucial that we regularly audit where we are spending time teaching and on administrative tasks. Teaching time is not only time spent on the mat with our clients but also commuting, supporting, and preparing for our one-on-one work. Business tasks range from finding client efforts, tracking our money, and creating marketing materials like social media posts and emails.

When we aren’t making enough money in our business we need to evaluate where our time is going and shift towards money making pursuits and more client-centered work.

    3.     Tracking Clients & Package Progression

Establish a tracking system for each of your clients, whether it be a digital or physical file or a spreadsheet of sorts. Within this tracking system record where each person is in their package progression (this can be done on paper as well).  From a practical standpoint, knowing where your clients are in their progression is necessary so you honor the package. It’s also important to anticipate the stages of their package so you can answer questions, foreshadow additional support, and begin to open the potential of working with them long-term.

PRACTICE THREE: SOUL-ALIGNED GOALS

Goal setting, whether it takes a smart approach or follows more of a how-it-makes-you-feel vibe, is essential when discussing making money. What gets measured grows. What are your soul-aligned goals?

When focusing on goals, it helps to break them down into the art, the science, and the experiment. Each has its own impact on our overall goal alignment and infusing our passion into our objectives.
1. The Art 

My signature program is called The Art Of Teaching Private Yoga because the word art feels fluid, creative, and deeply soul-aligned. When you consider how you want to feel in your teaching practice and in relation to get paid – I urge you to consider what comes up in the category of “the art”.

  • How you want your life to feel

  • How you want to serve your clients

  • The kinds of sessions you want to offer

 2. The Science 

I view the science as the masculine counterpart of art – the logistics, if you will. When you look at the science behind getting paid, we’re looking at numbers and things that can be measured such as:

  • The number of clients you want to see per day, per week, per month

  • The amount of money you want to make per week, per month, per year

  • The overage you are accounting for to consider cancellations, vacations, variances

  • The built-in time off, business building time, and periods for breaks

3. The Experiment 

With anything that we try it’s important to allow it to evolve and change. Give yourself room to experiment with your get paid practices.

  • Figure out what your ideal client load actually looks like

  • Assess if you want to solely teach 1:1 lessons or diversify, that is, expand your offerings into group offerings, teacher trainings, retreats, and so on

  • Consider your version of harmony in terms of teaching time and business tasks

PRACTICE FOUR: HEART-CENTERED BOUNDARIES


Boundaries are an important topic for private yoga teachers. Aside from teaching and professional boundaries, monetary boundaries also allow us to offer from a pure and strong place of service. Boundaries function as heart-centered GPS which is key in a spiritual industry.

1. Ending Relationships

Using the term “fire your clients” with yoga experts, feels a bit harsh. It’s a not much talked about concept in our realm, but a common concept and discussion in the business world. Depending on the situation at hand, you may come to a time with a client where it’s essential for you to end your working relationship or refer them to another yoga teacher or health and wellness professional.
2. Cancellations 

Cancellations happen – things come up, people get sick, and emergencies unfold. As a private yoga teacher, you need to gain clarity around what policy specifics your clients need to follow and what action steps they need to take in what timeline to cancel and to not have financial ramifications.

3. Refunds

Is essential to have a clear refund policy. You can have clients initial an electronic form or have them sign on the dotted line during your on-boarding process. Whatever your policy about when they sign, make sure you are clear about what they are signing. Clearly state your refund policy (whether you offer partial or no refunds), how long of a window they have to be issued a refund, and for what reasons (if any) they can request a refund. We all want to stand behind the services that we offer and expect our clients to truly invest in the work we are doing together.

4. Referrals

You can sweeten the referral train by gifting clients kickbacks or a certain percentage off their next package when they share your services with friends. As you create policies around referrals consider how active you will be in the process, what types of rewards you will set up, and how you will track referrals.
Assess which of the pieced-out practices you are excelling best at and which one you would like to focus the most on. Use the tools within each puzzle piece to grow in that are. Move to the next piece and so on. Acknowledge resistances and beliefs you have around people-guided conversations and reflect on the origins of these thoughts and mindsets. This exercise can be surprising whether you identify as an introvert or extrovert so dig deep and listen closely. Use what you find as fuel to authentically connect with more people.
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