Don’t be fooled with the millions of yoga hashtags on Instagram. For the overwhelming majority of us, photos of us in asana is not a strategy to find more clients. Passive actions like posting to social media, announcing your workshops at the end of your group classes to the room, and hanging fliers for private yoga lessons rarely convert to paying clients or enough momentum to get booked up in your teaching practice. Private work is all about relationships. Listen to this episode to get an idea of how to start leverage your active efforts and fill your docket with clients you want to work with (while maximizing your time so you can spend more time scrolling through those yoga pose pics!).
The Short & Sweet:
- What passive marketing is and why we think it’s a sustainable pathway
- Why active marketing is more successful at find long-term clients
- How to maximize your marketing time in a way that makes your efforts profitable, measurable, and fun