There are features and benefits to the things we sell. Features are the what’s included in the service we trade for money. Features can look like an hour long customized private yoga lesson, a DIY sequence as homework, and a beginner prop kit outfitted with blocks and bolsters. Benefits are the results, sensations, and outcomes that people have a result of doing the work. Benefits are harder to convey, but easier to value since they speak to the very heart of someone’s desire. Both are closely related as you will see below.
Features are what’s included; benefits are what is left as a result of the work. Benefits can be tangible and measurable like an established meditation practice or intangible like decreased stress.
THE SHORT & SWEET:
1. What features are and how they differ from benefits.
2. What service, support, and bonuses have to do with the features you deliver to your clients.
3. How to get clear about what is include/featured as part of your private yoga lessons.