Beginning tips help those just getting started teaching private yoga. Building tips will be valuable for semi-established teachers and those refining their teaching and business. Booked out tips are for seasoned teachers who need help leveling up and automating their approach to making money.

LIMB ONE: Payment Packages

Here are my tips for confidentially leading people towards your packages instead of one-time sessions and eventually doing away with the single lessons forever.

BEGINNING TIPS:

  • Create a simple package that includes:

  • Set number of sessions

  • Support that is limited to Q+A during sessions and homework assignments

  • Design a more robust offering (loop back to our discussion of The Stair Step Strategy) that has:

  • Better price per session break down

  • Additional tangible items

  • Larger package and more chance for change

  • Understand why you believe in packages – this passion and conviction is a selling point.

  • Move away from single sessions all together.

BUILDING TIPS:

  • Start to refine and tailor your packages to your favorite current clients and those you wish to work with.

  • Qualify them to make sure they are a good fit by having them fill out an application, have a coffee shop chat, and make sure that they are ready to work with you 1:1.

  • Know who will do best with your sessions.

  • Know the features and benefits of each package like the back of your hand.

  • Be ready to recommend a package!

  • Practice your pitches for your A option and your B option packages. If you need to refine your packages review your stair step strategy worksheet.

BOOKED OUT TIPS:  

  • Create a waitlist for your package offerings. Create an application system to catalogue your inquiries and schedule future clients (once you’ve saved their spot and taken a deposit).

  • Develop tangible items and bonuses to include within your packages.

  • Consider a semi-passive element to your packages like designing a library of resources or a digital classroom.

LIMB TWO: Payment Contracts

Contracts are the lifeblood of the legality and documentation of getting paid as a PYT. It’s essential that you have records of agreements and make sure that those you work with have signed off on said contracts.

BEGINNING TIPS:

  • Terms and conditions: Have a written agreement for clients to sign that include the terms and conditions on payment.

  • Payment plan verbiage: Practice your points of conversation with regard to the benefits and features of your payment plan options.

BUILDING TIPS:

  • A receipt: Have a simple receipt that you can manually fill out or refine as part of a digital payment process.

  • A memo about increasing your prices: Have a blurb about proposed price increases and timelines for when you will be adjusting pricing.

BOOKED OUT TIPS:  

  • An application: As your services fill up it may be appropriate to refine your application questions and approach and use that as a feeder to your waitlist. You may consider accepting future clients and scheduling them out in advance once you’ve received a deposit.

LIMB THREE: Payment Pricing

No Get Paid Tree would be complete without more dialogue around pricing. When it comes to the specific amount of money associated to your services, start here.

BEGINNING TIPS:

  • Define your Good, Great, Gulp prices and the payment plan

  • Set timelines for when you will revise costs.

BUILDING TIPS:

  • Begin to assess the actual value of each part of your packages (even if you don’t charge the full price for the value). Revisit the package pyramids if you need a refresher!

  • Work on finding direct results and success stories from working with clients.

BOOKED OUT TIPS:

  • Compare your income goals with your pricing approach and find ways to fulfil your annual salary goals (this may require more diversity of services).

  • Begin to examine how you can serve less people better with higher tiered packages and price points.

LIMB FOUR: Payment Increases

Increasing your prices as a PYT can be nerve-wracking, but it’s necessary to the health of your overall business. As you do more private yoga work, you will grow your practice and your impact – your pricing should reflect this.

BEGINNING TIPS:

  • Set a date to review your package pricing. Start with assessing your structure every four months.

  • Shift mindset towards a service and experience based price NOT an hourly price.

BUILDING TIPS:

  • As you acquire more education and experience, start to evaluate what this training can yield in terms of results for your clients – then put a price tag on it.

  • Work to increase your overall pricing structure by a percentage and establish an initiation date when your pricing will go up.

BOOKED OUT TIPS:  

  • Move into your gulp pricing level and only accept waitlist or new clients at this tier.

  • Create more leveraged ways to work with clients in a group or temporary way – start to work with many at once in higher tiered offerings like intensives or retreats if you wish.

LIMB FIVE: Payment Plans

Payment plans can make private yoga lessons and packages accessible to our ideal clients. They also can create regularity to our payments as a yoga teacher.

BEGINNING TIPS:

  • Create a simple payment plan structure to start. An example might be: a complete payment with a slight discount (perhaps 10%) and one payment plan that spreads out the price of the sessions over 2 months and four payments.

  • Collect enough at the time of sign-up to cover the initial sessions so you are getting paid as you teach and clients don’t carry a balance for services you have already provided.

  • Clearly outline the payment structure ahead of time and have your client agree to terms and conditions in writing.

BUILDING TIPS:

  • Consider laying out additional (but clear) payment plan options for clients to choose from based on their needs.

  • Audit the language you outline in your payment plan agreement and make sure your process is refined and stored well.

  • Create documentation/email templates to send to clients who have late payments to use when needed.

BOOKED OUT TIPS:  

  • Consider updating your prices and the payment breakdowns for your packages.

  • Streamline your payment plan approach by going digital and finding automation on the backend of your business practices.

Ready to put these concepts into action?
Pick one limb to focus on first. Pick one thing to work on depending on where you fall in the beginning, building, or booked out categories.  Once you’ve mastered that, create a long term strategy to work on one item from each limb over the next 3 months. As you up-level into ‘building’ and ‘booked out’, circle back to how each of the limbs relate to each other and spend time doing tasks that will develop each limb separately and as a result, holistically.
Want to focus BIG on making money as a PYT? Get this exercise in a downloadable worksheet (plus 5 more exercises!) when you purchase the e-book Make Money Teaching Private Yoga here.
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